Skip to main content

Reports & Analytics

Access performance data and insights.

Reporting Overview​

Frolics Digital provides comprehensive reporting across all campaign types with real-time data, historical analysis, and customizable dashboards.

Report Types Available

  • All Reports - Comprehensive overview dashboard with all metrics
  • Digital Banner Reports - Impressions, clicks, CTR, conversions, viewability
  • OTT Reports - Video completions, quartile statistics breakdown
  • OOH Reports - Plays, reach, frequency, location analytics
  • Financial Reports - Revenue records, ROI, invoice status
  • GAM Reports - Google Ad Manager compatible reporting

Accessing Reports

Navigate to the Analytics section in the sidebar to access all report types. Each report type provides specialized metrics and dimensions relevant to that advertising channel.

Report Dimensions​

Reports can be broken down and analyzed by multiple dimensions:

Inventory Attributes

  • Campaign / Line Item - Performance by campaign hierarchy
  • Creative - Which creatives perform best
  • Publisher / Inventory - Revenue and performance by source
  • Date Range - Hourly, daily, weekly, monthly views
  • Geography - Country, region, city breakdown
  • Device Type - Desktop, Mobile, Tablet, CTV
  • Ad Format - Banner, video, native space
  • Browser / OS - Technology breakdown

Custom Dimensions

Create custom report dimensions by combining multiple criteria and save them as templates for recurring analysis.

Key Metrics​

Understanding the key performance metrics available in Frolics Digital:

Impressions

Number of times an ad was displayed. For OOH, this represents plays.

Clicks

Number of user interactions with the ad (not applicable for OOH/OTT).

CTR (Click Through Rate)

Percentage of impressions that resulted in clicks. Formula: (Clicks / Impressions) * 100.

Conversions

Number of desired actions completed (purchase, signup, download, etc.).

Revenue

Total advertising revenue generated.

eCPM (Effective CPM)

Effective revenue per thousand impressions, regardless of pricing model.

Export & Scheduling​

Export reports and schedule automated delivery to stakeholders.

Export Formats

  • CSV - For data analysis in Excel or other tools
  • Excel (XLSX) - With formatting and charts
  • PDF - For sharing and presentations
  • JSON - For API integration and automation

Scheduled Reports

  • Set up daily, weekly, or monthly automated reports
  • Send to multiple email recipients
  • Customize report content and filters
  • Include charts and visualizations