Understanding the Campaign Hierarchy, Order, Campaign, and Line Items Explained
· 3 min read
For publishers and media owners, managing a vast array of digital inventory requires more than just high-quality content—it requires a highly organized system for ad operations. Frolics Digital provides an enterprise-grade Supply-Side Platform (SSP) that simplifies this complexity by adopting the industry-standard Google Ad Manager (GAM) hierarchy. By structuring advertisements into a nested system of Orders, Campaigns, and Line Items, publishers can achieve streamlined organization and precision across all their advertising channels.
