A Beginner's Guide to Getting Started with Frolics Digital SSP

Welcome to the world of modern ad operations. If you are a publisher or media owner looking to maximize your advertising revenue, Frolics Digital offers a comprehensive Supply-Side Platform (SSP) designed to streamline the management of your inventory across Digital Banner, Digital Out-of-Home (DOOH), and Over-the-Top (OTT) channels,.

Getting started with a new platform can feel overwhelming, but Frolics Digital is built for ease of adoption by following industry-standard Google Ad Manager (GAM) compatibility,. This guide will walk you through the essential steps to launch your first campaign and manage your inventory like a pro.

1. Understand the Platform Hierarchy

To keep your operations organized, the platform adopts a structured hierarchy familiar to anyone who has used Google Ad Manager,. This organization consists of:

• Orders: The high-level agreement with an advertiser.
• Campaigns: Groups of specific marketing efforts under an Order.
• Line Items: The granular details where you define the specific mechanics of ad delivery,.

This Order → Campaign → Line Item structure ensures that even complex multi-channel operations remain streamlined and easy to navigate,.

2. Set Up Your Inventory

Before you can run ads, you need to define where they will go. The platform provides complete control over Publisher Management, allowing you to:

• Manage publisher profiles and inventory assignments.
• Configure ad placement settings and supported creative sizes.
• Integrate with OOH players like Garlic Player for automated deployment to physical screens.

3. Create Your First Campaign: The 7-Tab Workflow

Launching a campaign is handled through a systematic 7-tab workflow designed for precision and clarity,. When setting up your Line Items, you will progress through:

1. Base Info: General campaign details.
2. Ad Unit: Selecting your specific inventory.
3. Targeting: Applying advanced rules based on demographics, geography, device types, or behavior patterns,.
4. Bidding: Choosing from strategies like CPM, CPC, CPA, or vCPM,.
5. Creatives: Uploading your assets, including high-engagement In-Image banners or rich media,.
6. Conversion: Setting up tracking to measure success.
7. Overview: A final review before submission.

4. Navigate the Approval Process

To maintain high quality and security, Frolics Digital uses multi-level approval workflows,. Once you submit an Order, Campaign, or Creative, it will move through a status cycle: Pending → Under Review → Approved. You can track this history at any time to ensure transparency across your team,.

5. Monitor Performance and Revenue

Once your ads are live, you can leverage the Advanced Reporting Engine for real-time insights. You can track impressions, clicks, CTR, and conversions, breaking down the data by custom dimensions to see exactly which placements are driving the most value,.

Furthermore, the platform simplifies your business operations with Automated Financial Management,. This includes:

• Automated Revenue Sharing: Configuring distribution agreements with media owners,.
• Systematic Invoicing: Automated billing and payment tracking.
• ROI Tracking: Comprehensive reports to monitor the financial health of your inventory.

6. Security and Support

As a new user, you are protected by Role-Based Access Control, ensuring you can assign specific permissions to different team members, such as Managers or Creative Auditors,. Every action is recorded in an Activity Log, providing a full audit trail for your peace of mind,.

Ready to Start?

The best way to master the platform is to dive into the comprehensive technical documentation, which includes quick-start guides and integration tutorials,. Whether you are managing programmatic banners or digital billboards, Frolics Digital provides the enterprise-grade tools you need to scale your advertising business,.

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For more detailed information, explore the Getting Started guide in our documentation or contact our support team for a personalized demo,.