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Gamification in Advertising Driving Engagement with Banner Wheels

· 3 min read
In a digital world where users are often overwhelmed by standard display ads, publishers must find new ways to capture attention without disrupting the user experience. Frolics Digital, a comprehensive Supply-Side Platform (SSP), is leading this shift by offering innovative ad formats that prioritize interaction,. One of the most exciting tools in this arsenal is the Under In-Image Banner Wheel, which brings the power of gamification directly to a publisher's inventory,.