One post tagged with "CPA"

In the competitive world of digital advertising, publishers and media owners must utilize sophisticated tools to ensure every impression is sold at its maximum value. Frolics Digital provides an enterprise-grade Supply-Side Platform (SSP) that empowers users to manage and optimize their revenue through flexible bid strategies across multiple channels, including Digital Banners, DOOH, and OTT. By adopting Google Ad Manager (GAM) standards, the platform offers a familiar set of bidding options—CPM, CPC, CPA, and vCPM—allowing for a seamless transition into advanced programmatic management.